With Dinio Campaigns – the lowest CPM guaranteed.
Calculate and compare your CPM
Learn how many contacts you can reach, at what cost, and how competitive your resulting CPM is compared to other marketing channels.
Let’s get started
You can choose between devices with a front display or with both front and rear displays. Campaigns on dual displays offer higher visibility, while single displays are more budget-friendly.
Give it a try:
The result
Compared to DOOH / OOH
Costs saved
For a runtime of 4 Weeks
the campaign costs
13,900 EUR
This ad placement would have cost approximately in a DOOH network in the D-A-CH region.
107,420 EUR
CPM*
* As a pure advertising partner.
For comparison: In traditional DOOH marketing, outdoor advertising in Germany has a CPM of 9 – 30+ EUR.
The median for programmatic DOOH campaigns is around €20 per 1,000 contacts (impressions).
It gets even cheaper if you become a network owner yourself.
Even cheaper heresaved
With a longer campaign, these monthly costs can be saved using the selected advertising network.
Each month, with the chosen settings,
5,371,000 more Impressions.
A DOOH campaign reaching the same number of contacts requires this much more budget. Every month.
You as the network operator
Operating your own Dinio advertising network offers the best returns. You invest in devices and earn recurring revenue from ad partners who book campaign time on your screens.
Based on your selection above, you've created a network of 0 Dinios
from Type CS with one color display
Start right away with hire purchase or leasing.
Finance the devices and spread the investment over a period of your choice. Your revenue from advertising partners can offset or exceed the monthly payments.
Advertising partner
Choose how many advertising partners you want to sell campaign time to. Revenue is calculated based on the campaign fee per table.
Adjust the result by changing the duration and number of advertising partners on the left.
Marketing performance data
Monthly costs
Lease/financing incl. license fees
0 EURMonthly revenue
From ad time sold to partners
0 EURCost per thousand impressions (CPM) – Dinio, DOOH, and Social Media
CPM values for Social Media are based on aggregated industry data from WeLikeSocialMedia and similar studies. They represent average costs across campaign types and regions.
CPM in comparison
Even negative CPM values are possible for those who operate their own network.
When you run your own Dinio network, the revenue from advertising partners can exceed your operating costs, effectively making your CPM negative. This means you earn money while reaching your target audience.
CPM data for social media channels are based on industry averages and may vary. DOOH CPM data represents median values for programmatic campaigns in the D-A-CH region. All calculations are estimates and actual results may differ.
Since these pages have not yet been developed for mobile devices, please open this page on a device with a larger monitor.